Bell & Ross celebrates 10 Years of BR01 – The Square Watch that Became an Icon

I'm almost certain that the greater part of you know about a famous square watch with the name “Bell & Ross” imprinted on the dial. This could be either the Bell & Ross BR01 (46mm) or BR03 (42mm), or most likely one of the different minor departure from these two cockpit propelled watches. It is just 10 years prior, when Bell & Ross dispatched their absolute first square watch, the BR01. It was not the start of this Paris-based, French, watch brand, anyway it ...

Bell & Ross celebrates 10 Years of BR01 – The Square Watch that Became an Icon

I’m almost certain that the greater part of you know about a famous square watch with the name “Bell & Ross” imprinted on the dial. This could be either the Bell & Ross BR01 (46mm) or BR03 (42mm), or most likely one of the different minor departure from these two cockpit propelled watches. It is just 10 years prior, when Bell & Ross dispatched their absolute first square watch, the BR01. It was not the start of this Paris-based, French, watch brand, anyway it implied a gigantic lift for the brand mindfulness. The B&R is presently written in concrete, and known all through the watch gathering world. Along with Carlos Rossilo, one of the two organizers, we glance back at the Bell & Ross history, during the new opening of the main Bell & Ross boutique in London. 

To commend the brand’s first boutique in the UK, situated in the superb Burlington Arcade, the Bell & Ross coordinated a little mixed drink party for a couple of guests. The boutique’s area is just sublime, as it’s privilege between Savile Row (where you can purchase bespoke suits) and Jermyn Street (the spot for delightful shoes and customized shirts). Obviously, for those aware of everything, it’s additionally nearby the numerous extravagance boutiques in Old & New Bond Street, and various vintage watch shops in exactly the same arcade.

Bell & Ross boutique in the Burlington Arcade Bell & Ross boutique in the Burlington Arcade Lounge corner on the primary floor of the boutique

The excellent opening of the new Bell & Ross boutique was gone to by both Carlos Rossilo and Bruno Belamich, and exactly 150 visitors (counting the grandson of the late Sir Winston Churchill). Particularly for this happy occasion the whole Burlington Arcade was bolted off, and transformed into a decent gathering place with unrecorded music, drinks, finger food and incredible company.

Bell & Ross History

Bell & Ross was founded in 1993, as a college project, by the two friends Bruno Belamich and Carlos A. Rosillo. Bruno Belamich is the “Bell” in the brand’s name and Carlos Rosillo is the “Ross”. They had a common vision of utilitarian and extreme watches. Their first watches were not made in Switzerland as you would have expected, they were anyway made in Germany, by a company called Sinn Spezialuhren (a brand well known for their apparatus watches). Possibly some of you can recall the primary Bell & Ross watches, with “Bell & Ross by Sinn” on the dial. The greater part of the primary Bell & Ross watches were ‘rebranded’ Sinn watches, as for example the Space 1 that was the principal programmed chronometer to be worn in space (in 1985 by German physicist and space traveler Professor Dr. Reinhard Furrer).

Later the brand planned their own watches (actually produced by Sinn), like the Type Demineur, which was requested for use by the bomb removal unit of the French Security Services.

A compact timeline

  • 1994 – Bell & Ross Space 1
  • 1996 – Bell & Ross Type Demineur (in English: Bomb Disposal Type)
  • 1997 – World water opposition record with the Hydro Challenger (11,000 meters in Guinness Book of Records, and still a couple of meters further than the Rolex Deep Sea Challenge, which made it to 10.908 meters in 2012)
  • 1998 – Bell & Ross Space 3 chronograph – Chanel Horlogerie took an offer in Bell & Ross
  • 2000 – Second purchase in, Chanel expands share, anyway Bell & Ross remains tol hold over half in the holding
  • 2001 – Bell & Ross Function
  • 2002 – End of the coordinated effort with Sinn and gaining admittance to self-sufficient creation at the Chanel fabricate in La Chaux des Fonds
  • 2005 – Introduction of the BR 01 Instrument

With the presentation of the BR01 a totally new period began for the brand, and that’s what we discussed with mr. Carlos Rosillo, co-author and co-CEO of Bell & Ross.

Mono: Can you give us a brief overview from the principal “Bell & Ross by Sinn” watches to today?

CR: Most significant is to meet the correct individuals and to get things done from enthusiasm. Most importantly there’s Helmut Sinn, who caused us before all else. We actually meet each year at Baselworld, he’s forever our first gathering of the fair! (mr. Rosillo shows a photograph of the long term old Helmut Sinn visiting the B&R stall this year) He assisted with beginning the business, and he likely considered us to be proficient children. In view of his assist we with setting our first assortment, and we could build up our energy. It was a generally excellent base.

The brand mindfulness developed and the subsequent advance was when Chanel took an offer in the company, in 1998. After two years, in 2000 (the Chanel proprietors love Bell & Ross and were wearing our watches) Chanel took another offer in the company (B&R kept dominant part). Directly from the beginning talks began about sharing the assembling offices, and 3/4 years later Chanel allowed us to have our own production in La Chaux-de-Fonds.

The third step was the ;dispatch of the BR01 in 2005, which immediately turned into a notable watch. The fourth step was the dispatch of the X1, which I consider to be a ‘force momentum’. A significantly more complicated watch. While the BR01 and BR03 stay military, unpleasant and extreme, the X1 is considerably more complicated.

BR-X1 in gold BR-X1 in gold BR-X1 in fashioned carbon Start, stop & rewind BR-X1 in produced carbon

Mono: What are the objectives for the following 10 years?

CR: Most significant is that we stick to what our identity is! Also we need to have consulates, similar to this wonderful Bell & Ross boutique, in more nations. We feel that this is the home of B&R fans, altogether in the Bell & Ross style. It will give our fans a spot to discuss their enthusiasm, it’s their home. Before the current month’s over we will have 15 boutiques, 800 retail locations, and more to come!

What is additionally vital is the innovative test. With the X1 we figured out how to keep our DNA, and made it into something more refined. We won’t be racing into restricted releases. Furthermore, there’s the BR-S assortment for women, which is as yet normal Bell & Ross, yet in addition very elegant.

Creativity and advancement are significant, anyway we won’t do like each brand, and will remain consistent with our own way.

Mono: Can you be more explicit about future boutiques and markets? 

CR: in the not so distant future we’ll open boutiques in Jeddah (Saudi Arabia) and Penang (Malaysia). So we originally began in the Far East, than Europe with boutiques in Paris, Vienna, Prague, Moscow, and now in London. Likewise the Middle East, which is essential to us. The new large test is the USA, which is now an excellent market for us, anyway opening our own boutique is something different. Finding a decent area in New York is troublesome, and making that beneficial will be an extraordinary test. We don’t simply need to have a boutique in each significant city, so we can say that we have a boutique there. This boutique in London was productive from day one. This boutique is likewise the principal that we opened without a retail accomplice, we did this without anyone else’s help. We’re watchmakers, not retailers.

Mono: I comprehend it’s a totally new ballgame for Bell & Ross. Would you be able to disclose to me more about this, and how would you deal with all the various clients that will stroll through the entryway in a worldwide city like London? 

CR: As I previously said, the boutiques must be the home for Bell & Ross fans. We will zero in on the neighborhood clients. For example here in London there will be clients from everywhere the world; China, Russia, Middle East, and so forth We will put forth a valiant effort to serve all clients obviously, anyway most significant is that we will zero in on the neighborhood client. The vacationer is the cherry on the cake, not the cake itself.

With this incredible assertion, the discussion with Carlos Rosillo, about past and fate of Bell & Ross, reached a conclusion. What stays for us is to show you some photographs of one of this year’s curiosities: the BR01-92 Air Skull in BRONZE!