On Monochrome today we investigate a sorry circumstance in regards to two affable autonomous watch companies, yet two who, through the good fortune wound up with comparative family names – regardless of whether the methodology where they approach their watchmaking couldn’t be more different.
Our perusers will be comfortable with both of our subjects as we have recently expounded on Marc Jenni , the craftsman and imaginative free watchmaker and AHCI part , and the Jenny Watch Company, whose Caribbean jumper got ideal surveys, and who are additionally parent company of the clique most loved Doxa .
Despite its quiet outward appearance, everything isn’t generally harmony and amicability in the frequently romanticized universe of little name watchmaking. One could be excused for accepting that, especially among little, family-claimed or free companies who hobnob with one another now and again, connections were those of common regard. Oh not generally in this way, in light of the fact that not far underneath the outside of those apparently serene waters, inconvenience can anticipate the unwary.
First things first: watchmaking like some other industry is a business, thus while one watchmaker pulls in an expected new customer at an expo or show, you can be certain that his neighbors will screen the creating manage careful, practically jealous eyes. Business, paying little mind to whichever area, is business, and just as being remunerating every so often, business can be and as a rule is tough.
The a valid example here encompasses the solid arm and harming strategies being conveyed by one little watch company upon another more modest watch company. Proprietors of the faction most loved Doxa brand the Jenny family, who additionally own the eponymous yet less notable Jenny Watch brand, have chosen in their shrewdness that another watchmaker – one Marc Jenni – has infringed on their domain and feel undermined that the presence of Marc Jenni watches may serve to confound purchasers, or reduce their own assortment of 300m games watches. Accordingly, the Jenny family’s legitimate individuals have educated Marc Jenni to stop utilizing his family name on his watches or his branding.
The Jenny Watch company was set up by Paul Gustav Jenny in 1963 and his Company’s strength was in making pretty cool, and without a doubt significant plunge watches which bore the ‘Jenny’ name upon their dials. I likewise need to concede that I have consistently enjoyed brands like Jenny and specifically Doxa, and respected the manner in which they have fabricated a reliable after among their client base which has upheld their items as the years progressed. I considered them to be longshots who made due on their craftiness and that is something worth being thankful for. Notwithstanding, I likewise like Marc Jenni and his watches, and what I have realized as of late has carried me to (effectively) pick a side in the circumstance. On visiting his site this week I was profoundly irritated to see that he has needed to obscure out his own name on the entirety of the pictures of his own watches. Everything appears to be pointless and harming foul play being served on Marc Jenni.
I am not nearsighted, and I realize it isn’t nonsensical for the individuals who might to call attention to that ‘Jenny’ and ‘Jenni’ are close as far as articulation and spelling, thus there are no grounds to examine it, yet Marc Jenni’s watches are not badged ‘Jenni’ (in which case it is hard to contend against the Jenny case), rather they bear his complete name: ‘Marc Jenni’, utilize a completely extraordinary logo and accordingly, any chance of disarray is questionable at best.
You see Marc Jenni is one of those tough autonomous sorts, and more than that, he is a free Master Watchmaker who makes his remarkable watches by hand in his own atelier. Marc Jenni additionally is a full part and profoundly dynamic boss of autonomous watchmaking’s respected AHCI, the Academy of Creative Independent Horologers – progressively free watchmaking’s most significant association and with individual individuals, for example, Voutilainen, Andersen, Halter and Journe to give some examples, unquestionably one which invests its amounts of energy into the protection of conventional active watchmaking, sustaining the most splendid abilities and offering help to its members.
Marc Jenni’s watches are never going to be mistaken for some other watch. They are immediately unmistakable gratitude to his crownless horizontal winding and setting framework, through the material turning ring which goes around the sides of his cases. An enormous press button at the 4 permits the ring to be utilized for twisting, or to set the time or date. Accessible in tempered steel or 18Kt gold they are focused on the insightful authority, the client who associates with the watchmaker, frequently actually, and who appreciates the artfulness of his diverse talents.
The Jenny Carribean 300m , which is their solitary current assortment, is an alternate sort of watch out and out. Valued at around the CHF 1,000 mark it’s a cool, energetic and functional watch with great looks and a feeling of fun, on account of a decision of shaded dials and turning bezels. Indeed, yes I do comprehend that the watches are not what is the issue here, but rather comparing these two brands is likened to comparing apples with oranges, they’re both organic product however they’re totally different, and as nor are what you’d call heavyweight brands, there are probably better things to continue ahead with (like an organized, favorable to dynamic advanced technique for instance) than shooting legitimate torpedoes to another little yet historic watchmaker, whose accomplishments and individual commitment to watchmaking in the exemplary sense will guarantee that another age of free Master Watchmakers will come through.
The thing is, there is no doubt that there is space for both Jenny and Marc Jenni: there’s no hybrid. The awful activity appears (to me) to be so unnecessary and truly harming to perhaps the most splendid star. I just can’t see a victor here, however I will say this:
Marc Jenni’s affectionately hand tailored watches merit the advantage to bear ‘Marc Jenni’ on his dials.