Until now, the SIHH , the watch reasonable held in January, was known to be an extremely extravagant presentation that only spotlights on the Richemont Group brands. The FHH (Fondation de la Haute Horlogerie), host of the SIHH, just chose to change the arrangement, first by bringing a new structural idea, yet for the most part by adding to the rundown of the showing maisons 9 autonomous watchmakers – and not the most noticeably terrible ones to be honest.
Until now, the SIHH or Salon International de la Haute Horlogerie, was facilitated the Geneva-based watch reasonable for 16 brands. 12 of them are claimed by the Richemont Group – A. Lange & Sohne , Baume & Mercier , Cartier , IWC , Jaeger-LeCoultre , Montblanc , Panerai , Piaget , Roger Dubuis , Van Cleef & Arpels and Vacheron Constantin (in addition to Ralph Lauren watches that is worked by Richemont). Furthermore to them, 4 other extremely top of the line produces were available: Audemars Piguet , Greubel Forsey (Richemont possesses shares), Parmigiani Fleurier , and Richard Mille .
The Fondation de la Haute Horlogerie chose to welcome a few new-brand for the 26th release of the SIHH that will begin the eighteenth January 2016. They zeroed in on exceptionally imaginative and very good quality watches, and these nine new brands will show in such a “salon in the salon”. Utilizing the 1.500sqm that was beforehand dedicated to Ralph Laurent (who will presently zero in just on the US market), this new space will celebrate the new and current horology. The “Carré des Horlogers” will have 9 of our top picks indies: Christophe Claret , De Bethune , H. Moser & Cie , Hautlence , HYT , Kari Voutilainen , Laurent Ferrier , MB&F and Urwerk .
A entertaining actuality is that the greater part of these new comers were at that point exposing on the sidelines of the SIHH, during what the business calls the Geneva Wonder Week, where free watchmakers are introducing their curiosities in the downtown area of Geneva. With the free space that is accessible now Ralph Lauren chose to leave the SIHH, these nine new brands will presently formally be important for the SIHH. Fabienne Lupo, CEO of Fondation de la Haute Horlogerie, clarifies the choice in Bilan.ch (in French):
“We considered the big picture for a few years. The SIHH had just made its ways for autonomous watchmakers, in 1998, when the show was as yet in Hall 07 of Palexpo. For example, Roger Dubuis had begun like this. The thought to feature such watchmaking gifts isn’t new. However, for specialized reasons and the presence of equal shows, which were coordinated uninvolved of the SIHH in Geneva, this activity had never appeared as it will be in 2016. Ralph Lauren’s takeoff was the trigger. A free space we have consequently used to make this new Carré des Horlogers.”
The declaration of a SIHH with now 24 brands – with a particularly subjective determination – will make a heavenly occasion, from which we’ll obviously report live.